There are many reasons why you might want to introduce a new logo for your company. Maybe it’s time to turn the page and go in a new direction. Maybe there’s been some bad press and a new look helps to signify growth. Maybe the brand just needs to be reinvigorated to engage a customer or fan base that has grown disinterested.
Sometimes, though, you get an opportunity to rebrand when things are going great. To double down on who you’ve become and show the world that your brand is thriving and invite them to the party. That was the case for Evolve Systems, a a full-service digital, creative, and technology agency based in St. Paul, Minnesota. They were growing so fast and serving so many partners that it just made sense to take a closer look at who they were and who they were becoming. That work resulted in needing a fresh look at their 20-year old visual identity system, and I had the honor of partnering with them to develop the new look.
