Hello!
I'm Drew, a graphic designer from St. Paul, Minnesota.
I take joy in designing exceptional brand identities. I bring strategy and attention to quality to every project I touch, creating print and digital collateral that elevates aesthetics and inspires action. I am adaptable, strategic, and relational, and I aim to maximize every opportunity I'm given.
I have experience developing and designing campaigns for Fortune 5 healthcare companies, higher education, and college athletic departments. I’ve designed branding and collateral for more than 150 running, cycling, and triathlon race events, as well as logos for teams, athletes, coaches, and a variety of other entities.
You can see my work history here.
Here are some things I can help with:
+ Logo Design
From small icons to full identity systems, I can create meaningful, unique visual signatures for your company, school, product, event, team, or whatever else you need a logo for. Perhaps your company is looking to clarify your place in the market, or maybe you're a college athlete looking to take advantage of the new name, image, and likeness rules and build a personal brand. A strong logo can be a powerful tool, and here are some examples of identities I've created for partners.
+ Brand Cleanup
So you've got an existing brand, but your files are a chaotic mess. Or maybe your t-shirt vendor keeps asking for "vector files" and you have no idea what that means, nor do you know where they are. Or maybe everything just needs to be simplified so your employees can use the brand assets correctly and consistently. Allow me to Marie Kondo your logo files and spark some joy so you can focus on your primary tasks. I'll rebuild logo files, export and label into useful file types, bring consistency to your color palette, and create a simple user guide for vendors and colleagues to understand how to activate your brand identity properly.
+ Apparel Design
Need a consistent look for the uniforms of your athletic department? Or how about some cycling jerseys for your fundraiser or brewery? I can help.
+ Event Collateral
I can create logos, environmental signage, apparel, digital promotional images, swag, print collateral, and anything else you'll need to activate your event. I specialize in races and athletic events (I've designed for more than 150 races!), but I've also created integrated campaigns for fundraisers, churches, universities, and more. Here is a recent event I designed for.
+ Environmental Signage
Creating an immersive experience for your brand is key to affecting how visitors will feel when they walk through your space. Whether it's the floor of your gymnasium, the walls of your school, the directional signage and wayfinding of your office, or even the glass on your front doors, any surface can be designed for to maximize the interaction with your brand.
Examples: Court | Hallways | Fields
+ Vehicle Wraps
Similar to environmental signage, wrapping your company vehicles can create opportunities for thousands of impressions for your business. I can create a unique look for your van, truck, trailer, bus, or whatever else you drive, to tell your story to the world.
+ Mentoring & Portfolio Review
When I started out as a designer, I was so grateful for people who took time to share wisdom and insight into the creative journey, and I want to pay that forward. If you're a student, an emerging designer, or just a fellow creative looking to connect, reach out here with questions or request a video chat (or coffee if you're in the Twin Cities).
+ Writing & Editing
The best help I can provide here is to point you to an incredibly talented writer, editor, and content creator, who just happens to be my wife.
