The graphic design work of Drew Elrick Design, St. Paul, Minnesota.
From small icons to full identity systems, I can create meaningful, unique visual signatures for your company, school, product, event, team, or whatever else you need a logo for. Here are some examples.
So you've got an existing brand, but your files are a chaotic mess. Or maybe your t-shirt vendor keeps asking for "vector files" and you have no idea what that means, nor do you know where they are. Or maybe everything just needs to be simplified so your employees can use the brand assets correctly and consistently. Allow me to Marie Kondo your logo files and spark some joy so you can focus on your primary tasks. I'll rebuild logo files, export and label into useful file types, bring consistency to your color palette, and create a simple user guide for vendors and colleagues to understand how to activate your brand identity properly.
Need a consistent look for the uniforms of your athletic department? Or how about some cycling jerseys for your fundraiser or brewery? I can help.
I can create logos, environmental signage, apparel, digital promotional images, swag, print collateral, and anything else you'll need to activate your event. I specialize in races and athletic events, but I've also created integrated campaigns for fundraisers, churches, universities, and more. Here is a recent event I designed for.
Creating an immersive experience for your brand is key to affecting how visitors will feel when they walk through your space. Whether it's the floor of your gymnasium, the walls of your school, the directional signage and wayfinding of your office, or even the glass on your front doors, any surface can be designed for to maximize the interaction with your brand.
Examples: Court | Hallways | Fields
Similar to environmental signage, wrapping your company vehicles can create opportunities for thousands of impressions for your business. I can create a unique look for your van, truck, trailer, bus, or whatever else you drive, to tell your story to the world.
When I started out as a designer, I was so grateful for people who took time to share wisdom and insight into the creative journey, and I want to pay that forward. If you're a student, an emerging designer, or just a fellow creative looking to connect, reach out here with questions or request a video chat (or coffee if you're in the Twin Cities).
The best help I can provide here is to point you to an incredibly talented writer, editor, and content creator, who just happens to be my wife.